Every SINGLE sweeper, promo, and commercial starts out with words. If you don't have good copy it will get lost in the mix and won't grab you listeners attention and create that emotional response.
Meet Ray, I've produced his copy for many many years now, and Ray can write it all. If your looking for that concert spot, image promo, or sweeper that sets you apart from your compitition or commercials on your station, HE'S the guy you want writing your copy! He's exceptionaly great with creating "Mind Movies", which basically adds that dramatic, movie trailer feel to whatever promotion, music image promo, or whatever you can dream up.
Check him out here.
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2 comments:
I have worked with Ray for a number of years! He is one of the most creative minds in the business!
Wow! Has it been 10 years since I heard these names? Ray Edwards... Kyle McCoy!!
Ray Edwards is truly a genius. He is responsible for a number of random thoughts that speak to me in my idle moments. And the night sweats... and the anxiety attacks...!!!
Love ya!
-KevinHolmes.com
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